Indian Advertising:
After migrating to Singapore and living in a world sans TV, if there’s one thing I miss about the small screen, it’s got to be the advertisements! My love for Indian ads started out when I was a very small and rather annoying kid. I was hyper all the time. And I used to play this game called “Guess the Adu” with my dad. It was pretty simple. Basically, when an advertisement began we had to guess the brand/product before it got announced in the ad, and whoever guessed it right first got 1 point. The first person to reach 10 points was the winner. I used to win all the time of course. (Truth is, my dad would play the game primarily to shut me up. Perhaps the fact that I threw tantrums when I lost also had something to do with my successive victories.)
I’ve always found advertisements very attractive and fascinating. I even surf channels looking for new commercials. There are awfully creative ads (Saint –Gobain types) and there are some really stupid silly ones, which nevertheless, I enjoy laughing at. Then there are the oh-so-cute ones (like the Hutch puppy) and the jingles (Titan, Airtel, Doodh Doodh). There are also patriotic (Lead India)and for-a-cause ads(Aaj Tak). Ads with megahuge brand ambassadors, witty taglines, stupid taglines, no taglines and periodically changing taglines.
When I sit and think about old commercials now, I noticed I am able to recall the absolutely lame and inane ones as easily as the witty ones. For instance, I loved “Illathin yezhil vannam” ; the well-known jingle by Nerolac. I didn’t really enjoy the one by Nirma: “Washing Powder Nirma”. Yet that’s what came to my mind first. :O
As Walter Luerzer puts it:
“The alarming thing is that asinine advertising seems to be as effective as intelligent advertising.
Since stupidity is more common and also comes cheaper than intelligence this sort of advertising is
increasing at an alarming rate.”
India has boasted of some kickass ads, and with the recent Grand Prix Lion (Cannes) for the Lead India Campaign for JWT India, it’s bound to reach greater heights. 
Here are a few ads:
1. Lead India Campaign: Tum chalo
2. Holi: Award winning ad. Brilliant.
3. Hey so sweet ya’ad: Surf Excel – Daag achche hain
4. Airtel. Unforgettable tune.
helloz! I love ads too! I used to memorize all the jingles… and i kinda still use them as taglines and punchlines for photos in my other fav pastime -> Facebook! lol!
My favourite ads are mostly those that warm my heart… i love the airdeccan one and also dhoodh dhoodh! i can sing the whole song to this day!
Ma’am keep writing! muacks!
yeah doodh doodh kicks asssssss!